体验式营销活动 《海边音乐迷之家》是为在阿那亚举办的一场音乐与艺术节打造的场景化营销项目。品牌标志性的立方体被转化为一束探照灯,并融入海岸线渐变色彩与声波波形造型。线下展区通过互动装置带来多感官体验展示与音乐主题游戏。互动直播让远端观众也能云游各展区并观看演出。场地采用轻型钢结构、可再生材料以及低排放涂料与织物搭建。活动共吸引超过7万名乐迷到场。
项目名称 : Seaside Home For Music Fans, 设计师的名字 : Tmall Home, 客户姓名 : Taobao Design.
This excellent design is a winner of golden design award in lighting products and fixtures design competition. You should definitely see the golden award-winning designers' design portfolio to discover many other new, innovative, original and creative lighting products and fixtures design works.
