互动式饮料罐 百事智能罐是一款兼具数字平台功能的互动式饮料罐。该罐体通过数字入口将消费者与内容相连接，提供的是一种持续在线的体验，而非短期促销活动。百事智能罐是为配合百事品牌全球焕新升级的发布而创作的。该平台依据用户的个人兴趣推送内容，涵盖音乐、运动、美食与时尚等领域。本地创作者可以参与塑造面向自身社群的百事相关内容。其初衷在于支持超越单次营销活动、可持续延展的互动叙事。
项目名称 : Pepsi Smart Can, 设计师的名字 : PepsiCo Design and Innovation, 客户姓名 : .
This excellent design is a winner of golden design award in lighting products and fixtures design competition. You should definitely see the golden award-winning designers' design portfolio to discover many other new, innovative, original and creative lighting products and fixtures design works.
