饮料包装 Game Fuel 是为俄罗斯 Adrenaline Rush 品牌打造的特别版能量饮料包装，设计以游戏与电子竞技文化为主题。罐身上醒目的 A 字标识被转化为一道色彩绚丽的传送门，引领消费者进入全新的游戏世界，营造出层层深入的沉浸感。该设计从包装延伸至更广泛的品牌体验之中。其明确的创作意图在于打破外界对游戏群体的刻板印象，为玩家注入能量与自信，助力其在赛场上出色发挥。
项目名称 : Game Fuel , 设计师的名字 : PepsiCo Design and Innovation, 客户姓名 : PepsiCo Design & Innovation .
This excellent design is a winner of golden design award in lighting products and fixtures design competition. You should definitely see the golden award-winning designers' design portfolio to discover many other new, innovative, original and creative lighting products and fixtures design works.